If you are an online store owner, surely that you have heard about the word ‘abandonment rate’. This is a very common concept with every business. According to Wikipedia, the abandonment rate is the ratio of the number of abandoned shopping carts to the number of initiated transactions or to the number of completed transactions. So, a high abandonment rate means that there are many customers dropped their cart before make purchase, also means that you’ve lost a lot of revenue.
If you want to improve your sales, increase your revenue; you have to reduce the abandonment rate and increase conversions. But how can you do that? Many studies have been done and showed many reasons that can impact the abandonment rate; you will have many things to do in order to get the best results. However, I’ve realized that there are 2 big points that can help you to improve your conversions significantly, that’s the convenience of your shopping cart and the checkout experience.
How it can affect your shopping cart abandonment rate?
- Your Shopping Cart
You know, the shopping experience has a big impact to the buying decision. If customers have good shopping experience, they are more likely to decide to buy product from your store and vice versa. Improve user experience is a key solution to resolve the sales problems.
In matter of an online shopping cart, by offering a powerful and convenience shopping cart, your customers can easily to add an item to cart, or update and see the cart info, etc… That’s a really big point of shopping experience because customers will interact a lot with shopping cart, like when you shopping in a supermarket, and if they get trouble while shopping, they will not hesitate to leave and then you lose customers and revenue as well.
- Your Checkout Process
Today, consumers love the simple and convenience. So, when shopping online, nobody likes to use a checkout process with the hassles of multipage checkouts, many forms and many annoying questions. The complexity of checkout process is one of the biggest reasons why people abandoned their cart, according to VWO survey. Therefore, having a simple and convenience checkout is a must-have condition in order to have a high conversion rates.
What are the solutions?
In this article, I will introduce you a combo of Magento extensions that will help you to resolve the problems with your shopping cart and your checkout process as mentioned above. They are Magento Ajax Cart and Magento One Step Checkout.
MAGENTO AJAX CART EXTENSION
Magento Ajax Cart Pro Extension is a perfect solution to allow your customers shopping without waiting for the pages to be refreshed.
With this extension, users can add, update or remove products from an Ajax pop-up on your Magento eCommerce store in a much easier way, without reloading the cart continuously.
Main Features:
- Add products to the cart from a listing page
- Able to choose options of a product before clicking “add to cart”
- Quickly update a mini cart
- Display empty/update/checkout buttons on mini cart.
- Animation effect for magento Ajax cart
- Loading image appear when you customer update cart
- Support multiple themes
- Easily customize theme colors.
MAGENTO ONE STEP CHECKOUT EXTENSION
This extension reduces the required steps in the default checkout process from 6 steps into 1 step and increase completed checkout rates by a simple process for your customers.
Recently study says that average customer spends about 2 hours on online shopping, but they always feel lack of time. Specially, they spend much time for checkout process because this step is very complicated of online buying process. But now do not worry about it; they can complete checkout process in 2 minutes if that site installed Magento One Step Checkout.
- Responsive design
- 3 styles for checkout form
- Allows guest checkout
- Upload speed is faster
- Auto complete address with Geo ip technology
- Support multiple payment method
- Manage many files in backend
- Config delivery date & Shipping method
- Config survey question
- Review your order
- Subscrible to newsletter during checkout process
- New account’s creation & Quick login
- Config comments and coupon code
- Gift options support
- Automatic updates




